The 26th China Beauty Expo (CBE) was held at the Shanghai New International Expo Center from May 12 to 14, 2021. This is a trade event for the international beauty and cosmetics industry in China, and it is also the only choice for many industry professionals to explore the Chinese market and even the international beauty and cosmetics industry.
China Beauty Expo is the only Asian beauty and cosmetics expo on the list of the top 100 global trade shows and ranks first in the world. The exhibition covers all subcategories of daily chemical products, professional beauty products, and the entire upstream and downstream supply chain of the industry. This CBE includes three theme exhibitions - cosmetics exhibition, professional beauty exhibition, and beauty supply chain exhibition, with more than ten tours in many places across the country and overseas countries, creating a year-round uninterrupted in-depth publicity and global strategic layout
LPLUS jointly exhibited at the Utopian Planet Pavilion LPLUS Liangyuan Packaging Technology held a launching ceremony for the "Innovative Packaging Laboratory" together with Unilever's incubation platform, United U Innovation, at the exhibition. The two parties formally established a strategic partnership and carried out all-round cooperation in the field of innovative packaging.
LPLUS also participated in Unilever's brand incubator platform, the Utopian Planet Pavilion, as the exclusive outer packaging supplier, showcasing its own brand concepts and innovative process technologies during the three-day exhibition.
The joint exhibition was held in the E7 International Pavilion of the New International Expo Center. In addition to visiting the site, participants can also watch the live broadcast of the exhibition through the video account "Eutopia Planet". LPLUS launched an exclusive live broadcast on May 14, introducing the business scope, technical means, brand concept, etc. of LPLUS in detail.
Unilever Brand Incubator
Unilever's brand incubator, Unilever U-Chuang, was established in March 2020 to open up the group's internal brand incubation and operation capabilities and revitalize the new forces of Chinese local brands. Utopia Planet is its first self-owned IP brand, and its IP concept is: "A personal care life utopia dedicated to sophisticated egoists".
The main purpose of this joint exhibition is to jointly advocate innovation within the industry, create higher exposure for start-up brands, and discover more cutting-edge brands. To this end, the joint exhibition will adopt an online and offline simultaneous approach to build a futuristic fashion venue, while also conducting online e-commerce live broadcasts + online celebrity selection + founder recommendations for multiple exposures.